But all of this frenzied market activity – the race to lock in eyeballs – is being keenly tracked by advertisers, who have stepped up their volume of online video advertising.įigures from IAB Ireland, the representative body for online advertisers, suggest there has been what chief executive Suzanne McElligott calls “dramatic” growth in online video advertising over the last six months, with advertisers attracted by its similarity and overlap with TV advertising. In any case, it’s “too early to tell”, says O’Connor, whether the set-top box services or the smart TVs will “win” the hardware market, or if indeed there will be a definitive winner. This is the direction that would make sense for Apple.
In an age of dual-screening, the very definition of “set-top box” is set to change – O’Connor says he is working on a “very exciting” project with a client that would see a tablet computer act as the set-top box.
LOVEFILM ON YOUVIEW UPGRADE
“I would be somewhat sceptical about the smart TV opportunity, because to date viewers have been somewhat restricted in what they can see, and there’s restricted online access,” he says.Īpart from the possibility that set-top box services will have a greater choice of traditional TV content, consumers may also be swayed by the ability to upgrade their set-top box without having to upgrade their TV monitors. But there will be more mixing and matching by consumers in terms of how they access content,” says Bartley O’Connor, head of advisory consulting with PricewaterhouseCoopers. At the moment, people are still ingrained in linear television. “Is television going to disappear? I don’t think so. Major US networks ABC, CBS and NBS blocked their websites from Android-based Google TV devices last year, seeking a better deal on revenues. While the BBC is likely to sign up to Google TV, commercial British broadcasters may not play ball if it threatens to dilute the return on their investment in YouView. Both are believed to be set to launch second-generation Google TV in 2012. Other potential competitors come in the shape of smart TVs made by LG and Samsung. Alongside apps delivering VOD and other media, viewers will find old-school linear television with its electronic programme guide (EPG).Ī backwards EPG is available in the UK on Virgin’s TiVo platform, while BSkyB has Sky Anytime +, which offers a VOD library to Sky Broadband customers. Online catch-up services such as the BBC’s iPlayer will be accessible via the same box as hundreds of content providers, including Sky TV, Amazon’s DVD rental and streaming service LoveFilm (a rival to Netflix) and Guardian News Media. YouView is one to watch, because its set-top box promises to combine a number of developments that have taken place in the world of internet on the television, and television on the internet.Ī joint venture between the BBC, ITV, Channel 4, Channel 5, BT, TalkTalk and Arqiva, it merges existing DTT services with video-on-demand (VOD).
LOVEFILM ON YOUVIEW TRIAL
THE TALE of a YouView, the much-delayed UK internet-connected TV service, unfolded the next stage of its plot this week as broadband provider TalkTalk said it would commence an in-house trial in early 2012.īy bringing video-on-demand to Freeview, the nine-year old British DTT service, YouView is one of a number of platforms that has the potential to transform how television is consumed and force marketers to rethink how they try to connect with consumers. Especially on the forum as badly designed as this.YouView merges digital terrestrial television services with video-on-demand It's not in yours or mine (or anyone elses for that matter) rigth to knock someone down for starting a new topic on the already discussed subject. I beg your pardon, but I also find it damn hard to find anything here, and if I had a problem and wanted to get an answer I would start another thread (.or 10 if I had to ) Always thought that the purpose of forums like this is to exchange information and help each other. Hey Redchiz, don't you think the forums would be better off if someone finally changed the forum format so it is easier to find something (or keep up with the thread that is already open) so users do not end up starting new threads whenever something bothers them, just because it is far too hard to find anything here? Being a forum owner myself (media related) for the last 15 years+ I do find it annoying when someone acts like a policeman and scares other members away. Hey roadrunner, do you think the forums would be better if every single time anybody had a point to put across, even if it had been covered many times before, that they started a new topic?
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